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As consumers, we want personalized and timely content. Don’t employees want the same from their company news and information?
Read on to learn about ways to segment your internal audience and help increase engagement.
In today’s “information overload” environment, consumers (who are also employees) want — and are coming to expect — personalized content and experiences tailored to their needs, wants and behaviors. Audience segmentation is not a new concept, but it can be an effective one. These are just a few ways to segment your internal audience.
While not every message can or should be segmented, taking this approach for those where it makes sense creates more personalized and relevant content for the end user.
Do you have any examples where internal audience segmentation proved to be effective?
Bronn Communications is an Atlanta-based internal communications agency that helps companies reach and engage their most important audience and brand advocates—employees.