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Is this thing on?1/11/2019
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Do you REALLY know your audience?8/22/2018
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 Imagine Mr Roboto reading from a piece of paper, rattling off words like leverage, synergies, strategic, and capabilities. Nothing kills content more than buzz words, corporate jargon and a tone that comes off as impersonal and robotic...and that's just the beginning.
These tips can help take the “corporate” out of your content.
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 While key messages can be considered a core tenet for communicators, they have also gotten a bad rep. In some cases they have been described as inauthentic and jargon-filled. But, they don’t have to be. Ask yourself these five questions next time you're developing key messages.
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