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Imagine Mr Roboto reading from a piece of paper, rattling off words like leverage, synergies, strategic, and capabilities. Nothing kills content more than buzz words, corporate jargon and a tone that comes off as impersonal and robotic...and that's just the beginning.
These tips can help take the “corporate” out of your content.
Bronn Communications is an Atlanta-based internal communications agency that helps companies reach and engage their most important audience and brand advocates—employees.