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 While key messages can be considered a core tenet for communicators, they have also gotten a bad rep. In some cases they have been described as inauthentic and jargon-filled. But, they don’t have to be. Ask yourself these five questions next time you're developing key messages.
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 As consumers, we want personalized and timely content. Don’t employees want the same from their company news and information?
Read on to learn about ways to segment your internal audience and help increase engagement.
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 A company’s benefits are core to attracting and retaining talent. However, look at any study conducted in the last few years, and the data is clear — a large percentage of employees do not understand their company’s benefits.
These strategies can kick start your communication planning.
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 Top-down messaging can be a powerful way to communicate important information to your employees, but it can also go south — quickly.
These five tips (in no particular order) have helped us avoid the company telephone game. |
